As autonomous driving eventually transforms cars from transportation devices to mobile theaters or conference rooms we will need better audio inside them. And we’ve already seen that VCs like Andreessen Horowitz say “audio is the future.”
So it’s interesting that Swedish sound pioneer Dirac has completed a new $ 13.2 million round of financing led by current investors. Previous investors included Swedish Angel network Club Network Investments, Erik Ejerhed and Staffan Persson.
Dirac makes sophisticated audio technology for customers including BMW, OnePlus, Rolls Royce, Volvo and Xiaomi .
Its platform is used by those firms for everything from capture to playback — regardless of device size or form factor.
“As consumer devices decrease in size and expand in complexity, digital signal processing is the key to unlocking their full audio potential and creating premium sound experiences,” says Dirac CEO Mathias Johansson. “With this new funding, we can take our approach to digitizing sound systems even further — creating more intelligent and adaptive audio processing solutions that establish new standards in both audio playback and capture across a variety of applications.”
Dirac has now appointed former Harman International executive Armin Prommersberger as CTO and opened a Copenhagen Research Development Center.
Johansson says new 5G networks are set to create new use-cases for current and emerging technologies, including audio.