Coffee Meets Bagel scored a $ 12 million Series B this week. The round, led by U.K. VC firm Atami Capital, brings the popular dating app’s total up to just under $ 20 million since launching back in 2012.
The San Francisco-based dating app has worked to distinguish itself from competitors like Bumble and Tinder by limiting the number of matches it offers during a 24-hour window. Late last year, it expanded its offering with a video feature, to add an extra dimension to profiles. This month, it introduced additional CMB Experiences to bring users together in the real world.
Of course, Coffee Meets Bagel is battling a juggernaut in the form of the billion-dollar Match Group, which currently owns OkCupid, Tinder, PlentyofFish and Match, among others. According to the company, this latest round will drive investments into more CMB Experiences along with international expansion for the service, along with other “product innovation.”
Co-CEO Arum Kang also notes that the Series B brings a number of VC firms with “prominent female investors,” including Gingerbread Capital. “We’re excited for the next phase of Coffee Meets Bagel, and are pleased to have some wonderful international and female investors on board,” Kang says in a release tied to the news. “Given our focus on female experience, it was very important that we have a female perspective at the investor level.”